The Publisher Speaks – Taking Preventive Measures by Encouraging Everyone Around You

Now days in the world of retail, you have to remember an age old quote, “make a customer not a sale”. Then there is the quote about the famous book published by a Harvard professor and consultant Michael Porter: Knowledge is Power, however, enthusiasm pulls the switch. If you don’t have a relationship with your customers, then you are disconnected from reality and you will soon see how fast you become part of a retail statistics that is not highly recognized but rather pitied.