Now days in the world of retail, you have to remember an age old quote, “make a customer not a sale”. Then there is the quote about the famous book published by a Harvard professor and consultant Michael Porter: Knowledge is Power, however, enthusiasm pulls the switch. If you don’t have a relationship with your customers, then you are disconnected from reality and you will soon see how fast you become part of a retail statistics that is not highly recognized but rather pitied.
As the glass sliding doors inaudibly open without breaking your pace as you walk in, the comforting noise of the loud whispers and the guiding convincing and authoritative expressions of the staff are likely to give you time to pause for a moment of appreciation. The clean floors and the well-organized displays of fresh baked goods and short (but perfectly assembled) produce stands are just a few elements that bring tears to your eyes – you cannot help but to notice the smell of freshly-brewed coffee and the landscape of salad stands as they are relentlessly filled and organized as if though the staff was trained at a bonsai tree-trimming school. The long and well-distributed hot and cold food cases are clean and filled to the very top and there is a staff member nearby as if though he or she was guarding a priceless painting in a museum. While touching and serving yourself was allowed, you cannot help but to smile as the staff approaches and gives you a nonjudgmental explanation of the precise contents of what you are about to serve yourself.
In the last few years the supermarket industry has experience a flood of new players and existing players that seem to be giving organic growth a “WHOLE” new meaning. The Top 50 Players of the industry represent close to 1 trillion dollars in revenue and employ almost 4 million people. How can you future proof your business with cutting edge concepts that can compete with the likes of companies that specialize in serving the fastest growing population in the country. Health conscious mature middle age are the largest growing group in the Western countries – with females in the workforce now exceeding 65% and with over 55% that earn 50% or more of the entire family’s income.
The payment card industry, along with its council and other related agencies, are becoming a more common household topic in the retailer’s boardrooms. We are finding that more often than what we surely can tolerate, a major retailer is hit with a breach that creates uncertainty in the confidence of the consumer. The apparent fragility of the automation infrastructure, and more specifically the electronic transaction processing sector of the industry are exposed and have been penetrated by foreign attacks from organized crime syndicates that are creating havoc in an evolving industry that not only includes retailers at all levels but also other institutions.
The National Supermarket Association (NSA) proudly encourages on behalf of the Retail Food Industry, independent operators to join in representing a group that will cooperatively have an influence in an industry that generates close to $1 Trillion in revenues with over 50,000 retail food stores.